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Sony Design: INTO SIGHT Fuses Meta and Reality at London Design Festival

Sony Design: INTO SIGHT Fuses Meta and Reality at London Design Festival

Sony continues LDF partnership to deliver an emotive, life-sized installation.

Sony Europe today announces its continued partnership with the highly anticipated London Design Festival 2022. INTO SIGHT is a physical installation open from 17-25th September, fusing meta and physical realities and evoking unique emotional responses from each guest.

Taking inspiration from the challenges of this decade, the installation combines physical and virtual technologies, giving guests a moment to reflect, consider their environment and tell their own story.

Open to the public at Pavilion Gallery, 4 Cromwell Place, South Kensington, London SW7 2JE, INTO SIGHT is a life-sized media platform installation, where Sony’s design plays on sensorial effects that transform simple boundary surfaces into an infinite vista through shifting light, colour and sound.

Stepping into the installation unleashes a unique response; as you venture further inside you will become more aware of unexpected visual and audio dimensions that continuously evolve through your interactions. The platform consists of Sony’s 220-inch Crystal LED screen, see-through glass walls, and reflective surfaces on the floor and ceiling.

Hirotaka Tako, Head of Design Centre Europe at Sony Europe, “Our goal is to give meaning to ideas and develop new standards through the power of design. INTO SIGHT envelopes us in an immersive sensory experience, creating an infinite, insightful and very individual journey for every guest. Above all, it relies on the transformative emotional connections that the platform delivers for our visitors.”

At its core, INTO SIGHT uses Sony’s Crystal LED technology, which has already been applied to museums, automotive retail and luxury experiential.

For more information, please contact W Communications on:

About Sony at London Design Festival

To be one of the first to experience Sony’s brand new, highly emotive installation at this year’s London Design Festival, please visit

INTO SIGHT Exhibition

Date: 17th to 25th September 2022

Time: 10:00-18:00 (Thursday till 21:00, Sunday till 16:00)

Venue: Pavilion Gallery, 4 Cromwell Place, London

Free admission. Please pre-register here:

3M™ Dichroic Glass Finishes is provided through the courtesy of 3M

Daisuke Ishii, Head of Sony Group, Creative Centre (Design), and Hirotaka Tako, Head of Sony Europe, Design Centre Europe will be taking part in ‘Design with Feeling’ at LDF’s Global Design Forum. Please see here for more information.

About Sony’s Design

Sony has always been at the forefront of design and became one of the first companies to create an in-house creative studio. Since its inception in 1961, Sony’s design team has forged its reputation as a leading and award-winning global design team. Today the group’s contribution has expanded beyond purely product design to a wide range of design activities, including user experience, communication, entertainment and more. We continuously explore the possibilities of design, working with people around the world to realise richer experiences and more comfortable lifestyles – whilst creating ‘new standards’ of value through the fusion of creativity and technology.


About Sony Corporation

Sony Corporation is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision of “continuing to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications.

For more information, visit:

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.

About Sony Europe B.V.

Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology & Services business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony’s purpose to fill the world with emotion through the power of creativity and technology.

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