by HYPEREXPRESSDoja Cat and JBL Launch Limited Edition Headphones and NFT
Days after the VMAs added their new ‘Metaverse’ category, Doja Cat dropped her second NFT collection ‘Fresh Fruit by Doja Cat x JBL’. This exciting new NFT collab between Doja Cat and JBL is launching on OneOf, a green Web3 company known for its partnerships with musicians, athletes, and iconic brands. OneOf also launched Doja’s first collection in September 2021, which sold out within just 5 minutes!
Fresh Fruit is launching on both OneOf and eBay, across 5 days between August and September. The drop is staggered into tiers, with the final tier yet to launch, dropping September 1st.
Fresh Fruit by Doja Cat x JBL
Doja Cat’s latest collection is a series of stylish 3D JBL headphones, each NFT conceptualised by Doja Cat herself. This collaborative collection comes with a tonne of utility. Holders have the opportunity to gain exclusive access to Doja Cat’s headlining performance at JBL Fest 2022, win early access to iconic JBL products and events, take part in AR simulations, and more. A true collaboration, each Fresh Fruit NFT unlocks huge perks for music lovers.
Speaking on the Fresh Fruit drop, Bill Wyman, Vice President of Integrated Marketing, HARMAN says:
“Sound transcends time and space, and who better to turn music into an out-of-this-world phygital experience than Doja Cat”.
A Phygital NFT Experience
With the staggered release, these NFTs drop in four different tiers. Green, Gold, and Diamond Tiers all launched on or before August 30th. These drops included incredible perks such as the chance to win a trip for a holder plus guest, and access to Doja Cat JBL AR simulations. There was even the chance to gain guaranteed tickets and priority access to JBL LIVE! 2022.
The final tier, Platinum Tier, drops September 1st. Platinum holders can win guaranteed access to JBL LIVE! Additionally, gain exclusive access to events, a phygital card to unlock Doja Cat x JBL VR simulations, and a chance to win a Diamond NFT.
Grab your Fresh Fruit by Doja Cat x JBL here.
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Koko is a writer originally from Wales, now living in Australia. Koko is inspired by the creativity and innovation of Web3, and has previously worked within NFT born brands. With passions lying in both creativity and mental-wellness, Koko is also a qualified Therapist, and is captivated by the space between which self-love and creativity meet.